FREE WORKSHOP

Crack the Code: Selling, Acquiring & Marketing During an Inventory Crisis

What you can do to drive sales and defend your market share despite inventory shortages.

Thursday, November 4th  •  2:00-3:30pm EST

Get the Tools You Need to Increase Sales and Protect Your Dealership’s Customer Base

With countless external factors impacting not only dealers’ ability to sell new cars, but also to market them, dealers must think outside of the box to keep their customers loyal, continue marketing outreach and acquire inventory in non-traditional ways. By adopting a data-driven approach to selling, acquiring and marketing, dealers are empowered to achieve sustainable success – even amid inventory shortages.


In this virtual workshop, attendees will learn how to leverage data-backed best practices to navigate future and ongoing inventory challenges.


WORKSHOP AGENDA


Presentation
2:00 - 2:40pm EST

Join Mastermind’s subject matter experts and learn:

  • Which evolving factors dealers need to consider when pivoting their marketing messaging
  • How to identify and engage the right customers with buyback, trade-in or appraisal offers to keep communication open
  • How adopting a pre-ordering model can help you retain your once-loyal customers amid low inventory
  • How to identify untapped sources within your market to broaden your dealership’s sales and acquisition opportunities
Dealer Panel Discussion
2:45 - 3:30pm EST

Join Mastermind’s dealer partners in a live panel discussion to:

  • Hear their firsthand experience on how their teams have been successful in increasing sales and protecting their dealership’s customer base
  • Have your questions answered live from your automotive peers


IHS Markit estimates 1.44 million units of production were lost in Q1 and a further 2.60 million units in Q2; currently Q3 losses are running at 3.1 million units and rising.



Are you ready to crack the code on selling, acquiring and marketing during an inventory crisis?
Register today! Limited seats available.


MEET THE PRESENTERS

Carla Wade
Senior Director, Sales Development

Ian Grace
Senior Director, Commercial Strategy & Performance

Dan Gaughan
Director, Commercial Enablement


MEET THE DEALER PANEL

Jim Wilkinson
General Manager
Fred Haas Toyota World

Amber Murray
Marketing Director
BMW of Tyler

Andrew Rains
Chief Commercial Officer

Register today to crack the code on overcoming inventory shortages.


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